10 Best Website Optimization Techniques

10 Best Website Optimization Techniques

10 Best Website Optimization Techniques? What are they? Are they real? Optimizing your website the right way can help you rank higher in the search engines. Best of all, website optimization is one of the few aspects of SEO that’s entirely under your control.

In this guide, you’ll learn how you can optimize your website, step-by-step. By implementing everything you’re about to learn you’ll improve search engine traffic, create a better user experience, and make your website more profitable.

If you want to learn the exact steps we take to optimize our website, along with our clients, then this guide is for you.

Website optimization is the process of optimizing your website to improve search engine traffic and overall user experience. Both of these work hand in hand to create a better website that supports your business.

Without a properly optimized website, you’re going to have a difficult time getting traffic and translating that traffic into actual customers.

Instead, your customers will visit your website (if they can find it at all), hit the back button, and probably go to one of your competitors.

There are several techniques and best practices you can implement to optimize your website the right way, as you’ll learn in this post.

The ultimate goal of website optimization is to create a website that better serves your visitors. In turn, this can lead to improved search engine rankings, higher conversions, more sales, and a more profitable business overall.

Without doing any web page optimization you’re doing your business a disservice. Instead of your website acting as an asset for your business, it can become a liability.

Here are some of the biggest benefits to optimizing your website:

Get more search engine traffic

One of the main reasons to go through the process of SEO optimization is to improve site visibility in Google and other search engines and get more traffic to your website.

For example, as you create high-quality relevant content you’ll attract backlinks, or create linkable assets you can use to build links. This will grow your authority and help you rank higher in the search engines. As you improve on-page user-experience metrics this will also show Google your site is high-quality and relevant, which can boost rankings as well.

Overall, the better your site meets the needs of your users, and the better the user experience you provide, the higher your website will rank.

Save on advertising costs

Another big advantage is that you’ll have to pay less for advertising. When your website is ranking organically and optimized to convert at a higher rate, you can scale back on paid ads.

With PPC advertising you’re paying every time a visitor comes to your site. When you stop paying this traffic source completely dries up.

But, with organic traffic, you aren’t paying anything for traffic. You’ve invested in achieving these rankings, but once you’ve proven to Google that your site or pages hold value, it can be a long-term passive source of traffic.

Convert more visitors into leads/sales

Most websites are full of holes. Instead of new visitors becoming subscribers and customers, they leave your site, never to return.

One big part of site optimization is plugging all of these holes.

Anyone can build a website, but most people won’t build a website that converts. By optimizing your website you give your audience exactly what they want. This leads to more sign-ups and higher conversions (whatever your conversion goals maybe).

By becoming the go-to resource for your customers you’ll not only improve brand loyalty, but you’ll be able to earn more income on the traffic you’re already getting.

Improve the overall user experience

It’s Google’s goal to provide the best possible user experience. This means their priority is to send searchers to websites that provide high-quality relevant content.

By spending time optimizing your site you align your goals with the goals of Google, which is a great place to be.

That’s why optimizing your content, improving usability, content relevance, and adjusting your site to user preferences can be so valuable.The better experience you can provide for your users, the higher your site will convert, and the more revenue per visitor you’ll generate.

Of course, there are even more benefits to optimizing your website the right way, but hopefully, that’s enough to convince you it’s time to start optimizing.

SEMrush

10 Best Website Optimization Techniques & strategies to optimize your website step-by-step.

- Optimize your site for the core web vitals

- Fix technical SEO errors

- Review your site structure

- Publish content that matches the user intent

- Build content authority with pillar pages

- Optimize for rich snippets using schemas

- Build a business and personal brand

- Get links from related websites

- Update your old content

- Optimize for conversions

1. Optimize your site for the core web vitals

Google’s latest update revealed there are new on-site factors, called web vitals, that’ll influence how high your site ranks.

You can optimize for these factors, which will improve user experience, along with growing your traffic.

Core Web Vitals

Core Web Vitals

The most important of these factors are:

- Loading speed. This measures how quickly your site loads and how long it takes your first content to appear on the screen, ideally this takes under 2.5 seconds

- Interactivity. This measures how long it takes from when a user interacts with a page to how long it takes to process that request, like clicking a button, ideally this occurs in under 100ms

- Visual stability. This refers to on-screen elements that shift, causing a user to take the wrong the action, ensuring your site is fully responsive can help to mitigate these errors

Users and Google want websites that are fast, usable, and safe.

You can optimize for these by improving your loading speeds, creating relevant media-rich content, and designing a site that creates a stellar user experience.

A rock-solid website optimization strategy should include all of the tips in this post. Among the top 10 Best Website Optimization Techniques.

- Core Web Vitals — an introduction to core web vitals (by Google)

- Measure your website — see your website’s performance against core web vital metrics

SEMrush

2. Fix technical SEO errors

The chances are high that you have a few technical SEO errors that are holding your site back. 10 Best Website Optimization Techniques definitely include technical SEO.

To uncover these errors you’ll need the help of an SEO tool. The best tool for this job is SEMRush.

All you have to do is enter your domain and you’ll get a report that highlights technical SEO errors. This SEO audit report will give you a ton of actionable steps to fix any lingering technical errors.

Technical SEO Audit Report

Technical SEO Audit Report

However, there are some very important technical errors that are worth checking as well:

Check indexation

Is your site being indexed by the search engines? Here’s a quick way to check. Head over to N3rdBase’s FREE FOR LIFE Google Index Checker, follow the directions and VOILA, this will show you what pages and posts are being indexed by Google. Ideally, you’ll see every page and post you’ve published.

FREE Google Index Checker

Check robots.txt location

Having your robots.txt file in the wrong place can ruin your organic traffic. Navigate to “yoursite.com/robots.txt”.

If you see the following code:

User-agent: *
Disallow: /

Then this means your site is being blocked from the search engines. You could also have a more complex robots.txt file, which could be configured the wrong way.Read robots txt SEO for more information on how to optimize your robots.txt file. Use this FREE FOR LIFE robot.txt generator to make sure EVERYTHING IS DONE RIGHT!

FREE robots.txt Generator

what is a canonical url

what is a canonical url

Your home page should only have a single URL associated with it, for example, “yourdomain.com”. However, you might have multiple different URLs which refer to the same thing, for example:

- yourdomain.com

- https://yourdomain.com

- http://www.yourdomain.com

Usually, Google will choose a version of your site to index, but it could also index multiple different versions, which can lead to confusion and duplicate content. Read what is a canonical URL for more information on how to avoid duplicate content issues.

Fix broken links

Broken links can create a poor user experience, along with crawling issues. This is the most practical of the 10 Best Website Optimization Techniques.

You can use a tool like N3rdBase’s FREE FOR LIFE BROKEN LINK CHECKER to identify broken links and 404 pages across your site. Then, you can update these links, or add a 301 redirect if the page no longer exists.

Broken Link Checker

3. Review your site structure

If you built out your website without a long-term site plan, then there’s a chance your site is a jumbled mess of pages. By refining and optimizing your website structure you can improve your search engine rankings, and elevate your user experience across the board.

Ideal Site Structure for a Blog

Ideal Site Structure for a Blog

After all, it doesn’t matter how good your site looks if your users find it impossible to navigate.

Here are a few reasons to improve site structure:

- It improves your search engine appearance when users search for your site or business name

- You make it easier for the search engine bots to crawl and index all of your site pages

- You make it simple and easy for users to navigate your site and find the information they’re looking for, leading to improved on-page SEO metrics

Here’s a process you can follow to improve your site structure:

- Evaluate and remove old content that’s low-quality or no longer relevant

- Combine shorter pieces of content into longer, more valuable posts

- Reevaluate your categories, consider merging and splitting categories based on the total volume of posts

- Improve your internal linking structure and link to your most valuable content, along with older posts

SEMrush

4. Publish content that matches the user intent

Even more important than publishing quality content, is publishing content that matches the intent of a keyword. #4 of 10 Best Website Optimization Techniques takes some work…

Put simply, the intent is what the user is looking for when they search for a given keyword.

There are three types of searches that people make:

- Users are looking to learn more information about a specific topic

- Users are looking for a specific website

- Users are looking to purchase a product or service

An easy way to determine user intent is to see what’s currently ranking for your chosen keyword. Just by skimming the highest-ranking content, you’ll be able to determine what Google believes the intent of the keyword is.

When you’re updating older content or writing a new post, make sure it’s in alignment with what’s currently ranking and aligns with the user’s goals.

Using KEYWORD CHECKING TOOLS will make this SO MUCH EASIER and precise. Try these FREE FOR LIFE SEO & Digital marketing Tools.

5. Build content authority with pillar pages

Pillar Page

What is a Pillar Page

Pillar pages are the absolute best piece of content on any given topic or set of keywords. As a whole pillar pages will be much longer than traditional blog posts.

Pillar pages can either be long, informative articles that cover everything to know about a topic. Or, they can act as category pages that offer an overview and link out to other articles you’ve written.

These can help your site in two ways:

- It organizes your content and makes your site easier to navigate

- It can give you a boost in the search engines

Pillar pages help to show Google what your content is about. Your pillar page will help to unite different categories of content. This step of 10 Best Website Optimization Techniques takes time.

Here are some guidelines to follow when creating pillar pages:

- Analyze your existing content to look for topic clusters (i.e. related content that falls under a larger category)

- See if this content can be combined into a larger post with chapters, or links to existing articles

- Research high-traffic keywords that you’ll be able to target with your pillar pages

- Create the absolute best online resource on your chosen topic/keywords

6. Optimize for rich snippets using schemas

Schema markup helps Google understand what your page is about and the type of content that’s on the page.

Schema markup on its own won’t help you rank higher in the search engines, but it can help you get more search results real estate, like showing up in the rich snippets.

structured-date-in-google-search

Structured data enhances your website’s presence on the SERPs

Adding schema markup to your pages can also help to improve your search engine CTR.

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I’m Eesa the Nerd of Fortune. I host a series of ‘Nerd Of…’ websites. We strive to provide up to date & authentic information. Please review my work.

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Nerd Of All

I’m Eesa the Nerd of Fortune. I host a series of ‘Nerd Of…’ websites. We strive to provide up to date & authentic information. Please review my work.